In part one of Xyvid, Inc.’s three-part blog series on successful webcast presentations, several key tips were offered. Xyvid’s technology experts recognize that there are numerous details involved in delivering a successful webcast event. The additional tips below will continue to build on the important elements necessary to ensure a successful virtual event and ultimately help you achieve the best results possible.
- Choose great speakers and topics: A major key to your successful event – great speakers! Secure speakers that are the most knowledgeable on the event’s subject matter, easiest to train, and preferably people with an existing following in the industry. Your goal is a speaker (or speakers) that not only present an outstanding, educational event, but whose name(s) will entice the attendance. As potential attendees search social media platforms, YouTube, etc., a prominent speaker can be found and connect directly to your event details.
Ensure that your event’s content hits on the subjects that will most appeal to your target audience. Evaluate your email database, feedback from current clients, topics of interest to competitors, etc., to see what potential attendees are most interested in hearing/seeing.
- Utilize measurable tools: From data collection to end-user feedback, a company/system that offers valuable real-time and post-event input is crucial. Implement tools that automatically track registrations and deliver full viewership reports of your event. Opt for audience polling for consensus building and data capture. Dynamic data collection contributes to the ROI of your event. This includes valuable surveys and collection of feedback from your participants, client, etc. after the event.
Once the event is finished, valuable feedback can still be gathered. Utilize surveys, interactive post-event analytics, social media applications and other post-event communications to continue the flow of information. Great follow-up can turn current attendees into regular participants for future events.
Coming soon…don’t miss the final installment of Xyvid’s three-part blog series on top industry tips for successful video webcasting presentations.
Xyvid, Inc. delivers precision broadcasting for the web. For our clients, we provide a high-resolution, internet-based broadcast platform as an affordable substitute to high-priced satellite broadcasting, without sacrificing any of the visual quality of the broadcast. For our viewers, we provide a dynamic, interactive and engaging virtual event experience that is proactively monitored to constantly meet our own performance standards and exceed viewer expectations.