Audience Interaction: The Evolution of Xyvid’s Second Screen Experience

David Kovalcik Web Broadcasting Articles, Web Broadcasting News

In the corporate world, webcasting has slowly become a commodity. A few years back, Streaming Media Magazine conducted research revealing that 15 to 25 percent of firms looked to cut funding from their event planning departments in order to save money proving that live events are becoming too expensive to sustain1. Today, we’ve seen that number grow to more than half of all event clients cutting budgets (and teams) to a bare minimum and compensating by using the efficiencies of virtual broadcasting to extend their communications outreach.

Through our innovation to makes these events great, our clients saw the creation of second screen experiences when we launched it in 2014. The Xyvid Second Screen Experience was an innovation aimed to increase the interactivity between a virtual event audience and a live speaker. This dynamic type of broadcast allowed the audience to watch a virtual event on any device and follow along with presentations while providing the speaker with the ability to receive feedback, pose questions, and poll the thoughts of the audience. But now even that has become more common by providers than not. This is where Xyvid leads the charge in innovation, finding the next frontier of webcasting deliverable by innovating the newest approaches to webcast audience interactivity.

This year Xyvid releases a Complete Audience Engagement tool set poised to create in-event excitement, boost brand recognition, extend event content retention and contribute actionable data back to companies and presenters of maximum event success and message delivery. The idea of constant interactivity during a virtual event is a driving force inspiring Xyvid to further connect audiences, presenters and content.

The notion of the complete audience engagement provides a new level of connectivity within webcasting. Xyvid’s innovations add a unique element to virtual, live, and hybrid events because it allows the audience and speaker to communicate ideas in a way that has been transformed by technology. These are revolutionary enhancements that will set the pace for all future interactivity developments in webcasting. It is something to be seen and experienced.

For a summary watch the video below or contact Xyvid for a complete demo.

1 12009. Streaming Media Magazine, “Industry Perspectives: The Business Case for Event Webcasting”, Hugh Taylor.