Now that a vast majority of events are being pushed online, it is very important that you and your company are prepared for what that entails. Virtual events are slowly becoming the norm in personal and business life. In order to adapt to this, you need to understand how to provide your audience with a meaningful event, in the absence of face-to-face interaction.
There is no way to get around the fact that face-to-face interaction will always be one of the most powerful ways to present a message. However, there are ways to supplement this during a virtual presentation. Follow along below as we outline what you need to do to add value to your next virtual event.
Give special attention to all the details of your virtual event.
You will want to promote your virtual event just as you would an in-person event. After all, your audience needs to know when, where, and how they can attend. For example, send out an email invite with all the details. Make sure you specify when the event is, where they need to go to watch it and any other information that is necessary. Also, you should be thinking about how you will engage your audience during your presentation.
At Xyvid, we provide our clients with our suite of Engagement Tools to directly interact with their audience during their presentation. With this, you can poll your viewers, incorporate social media, play a quiz game, and so much more.
Decide on the type of virtual event you want to host.
When it comes to virtual events, you have a few options on the type of event you can host. First, there are webinars. Webinars are one of the most common types of virtual events. Typically, during a webinar there are one or more speakers presenting to a large audience, with the option of being live or prerecorded.
Next, there are virtual conferences. Virtual conferences follow a schedule and include keynotes, breakout sessions, and more. This type of virtual event allows for interaction between attendees.
Lastly, there are internal and external hybrid events. Internal hybrid events can include trainings, department meetings, and company-wide events. Meanwhile, external hybrid events can include product launches and industry conferences. Keep all of this in mind when you are choosing what type of virtual event is best for you and your goals. We can help you decide and help you every step of the way.
Take note of all the benefits of hosting a virtual event.
In today’s world, one of the main benefits of hosting a virtual event is keeping you, your company, and your attendees safe and preventing the spread of the Coronavirus. Virtual events limit unnecessary gatherings, especially when your message can be told without face-to-face interaction. They also improve accessibility because you can have audience members from all over the globe. Lastly, often virtual events are more cost effective than in-person events.